A well-planned and well-run research project is a beautiful thing! To that end, I provide high quality custom research solutions where gathering insight from opinion formers, tastemakers and early adopters is an absolute requirement.

Experience and skills include:
  • Product & service reviews and market assessments to support product service & design
  • Digital marketing solutions to strengthen marketing strategy, website development testing
  • New product development based on end user research/insight
  • Naming, branding and positioning to underpin strategic direction
  • Methodologies such as online & conventional research option advice including the full range of depths, triads & groups
  • Mapping market characteristics and trends
  • Merger & acquisition due diligence, proposition analysis, business scalability, market perceptions
  • Customer insight and customer experience measurement to deliver maximum impact and return for the business


A B2B specialist, works for a wide range of blue chip clients and Government agencies.


Current clients include:


  • The Prince's Trust: re-branding & repositioning strategy
  • AXA: brand development for IFA WRAP products
  • Sinfonia Asset Management: brand refresh, customer journey analysis 
  • BP Marine: competitive analysis including w/w strategic review 
  • Tiscali ISP: corporate reputation / customer satisfaction review
  • Boat International Group: due diligence for competitor acquisitions
  • Treasury / Cabinet Office: pension reform analysis
  • English Heritage: brand awareness & competitive landscape study


Market sectors particularly focused on are:

  • Finance & investment
  • Shipping, Oil & Gas
  • Green Energy & Community Engagement
  • Broadcasting, media and communications
  • Digital markets and online commerce


At present is working on an ongoing detailed review of the global shipping industry, examining the long-term challenges and opportunities as part of the Sustainable Shipping Initiative (SSI), in harness with creating a low-carbon economy

A graduate of Essex University in Political and Economic History and a member of  The Association of Qualitative Research and the Independent Consultants Group

For any research requirements, whether B2B, Competitive Landscape Review, Brand Strategy or New Product Development, contact details are as follows:


Landline: 0117 9240 321
Mobile:    07940 318093
Email:      ferdinand@erasmus.demon.co.uk    

Twitter:    #gingergeezer